Email
List Segmentation
| The Omnistar E-direct's rich functionality
includes the ability to set up a fully customizable
Target List. The target list allows you to classify
each e-mail recipient on your list into subsets, effectively
segmenting your users into different groups. Usually,
this sort of technology requires the handling of a large
database that only expensive technology can maintain.
But with the Omnistar E-Direct, you get the ability
to create target lists quickly and easily! And with
this technology, a lot of innovative ideas can suddenly
and easily come into fruition. |
Launch Video
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A Quick Example of an Effective Target List
Let's say you collect e-mail addresses to send out marketing
campaign e-mails. This is great; but if all you do is send
out the same e-mail to everyone, then you won't be able to
fully personalize each e-mail you send out. Marketing techniques,
after all, are far more effective if you direct them toward
a specific audience.
So in the Omnistar E-Direct, all you have to do is put each
type of customer in different groups; put the prospective
customers that clicked on your website on one target list,
and the valuable customers that come back year after year
in another. Now you can write campaigns that get sent to each
group without sending them to the other!
Some Further Target List Ideas
Classifying each contact by repeat customer and prospective
targets is a great idea, but with target lists, you can really
accomplish so much more. Check out these great ideas:
| Separate By |
Why to Try |
| Birth Date |
If you separate by birthdate, then at the beginning
of each month, you can send out birthday cards to everyone
who's having a birthday that month. Send out coupons,
or free gifts to get your birthday customers to become
repeat customers. |
| Interest Group |
This is where the target list functionality
really shines. By separating out your contacts by interest,
you can send interest-specific e-mails to them at the
click of a button! Just keep track of which customers
buy which products, and classify your groups accordingly. |
| Date Subscribed |
Did you have a particularly good campaign sent out last
month? It's too bad the new subscribers didn't get it...
But wait, by using the target list, you can send just
to your recent subscribers! So feel free to resend that
campaign that worked so well. |
| Location |
If you have a special in a certain area, you might try
sending an e-mail out only to people in that area. After
all, isn't it annoying to constantly be reminded of great
events that you can't attend because it's too far away? |
| Links Clicked |
Omnistar E-Direct can easily track which subscriber
clicks on specific links within HTML newsletters. The
software has the ability to easily download subscribers
that clicked on certain links. Therefore, you can limit
your campaign to subscribers who are interested in a particular
product or service |
| Opened Email |
Omnistar E-Direct can easily track which subscribers
opened a specific campaign, therefore, you can send to
users who are really interested in your products and services. |
A Final Note
If you already have an extensive e-mail list, you might be
wondering how you can best take advantage of the target list,
since you may not know what your customers' birthdays are,
or what their zip code is. But what's also great about the
Omnistar E-Direct is that you can use it to send out e-mails
that get your contacts to enter in this data themselves. Just
hold a contest, or request feedback from your customers, and
make sure to include fields to allow your customers to give
you more detailed information about them. That way, you're
not only increasing the worth of your newsletters by getting
readers excited enough about them to respond regularly, but
you're also increasing the value of your contacts, since you
can more effectively market with the more information you
have about them. After all, that's why we created the target
list on the Omnistar E-Direct in the first place!
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